Honor of Kings Website
COOKIES POLICY
Last updated: 2023-03-24
For the purposes of this Cookies Policy, “we”, “us” and “our” means Proxima Beta Pte. Limited, a company located at 10 Anson Road #21-07 International Plaza, Singapore. For the purpose of any personal data we collect through cookies, we are the data controller. You can find our details applicable to Honor of Kings Website (the “Service”) and how we use such data in our Privacy Policy. Our representative in the EU for the purpose of EU data protection laws is Proxima Beta Europe B.V., a company registered in the Netherlands with the registered address at Gustav Mahlerplein 2, 1082 MA, Amsterdam, the Netherlands. Our data protection officer can be contacted at dpo_hok@proximabeta.com.
We use cookies, log files, pixel tags, web beacons, scripts, eTags and similar files or technologies to collect and store the information we automatically collect about your device and use of the Service. You can find out more about cookies and how to control them in the information below.
In the European Economic Area, United Kingdom and Switzerland we only use non-essential cookies with your consent.
If you do not accept the use of the cookies set out in this Cookie Policy, please disable them using the instructions below and changing your browser settings so that cookies from the Service cannot be placed on your device.
Cookies are text files containing small amounts of information which are downloaded to your browser or device when you visit a certain web address. Cookies are then sent back to the originating web address on each subsequent visit, or to another web address that recognises that cookie. Cookies are widely used in order to make the Service work, or to work more efficiently, as well as to provide information to the Service team.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your log-in and preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have accessed or used the Service before or whether you are a new visitor or user. They can also help to ensure that advertising you see online is more relevant to you and your interests. Cookies can help us safeguard the security of our data and services and detect the cheating, hacking and fraud against our products and services. Cookies can also store ticket information, which can be used by the server to verify if the log-in is made by yourself independently. The encrypted information in the ticket can also be used to prevent a variety of types of attacks, cross-site information theft, and access with disguised identity.
There are two broad categories of cookies:
Cookies can remain on your browser or device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser or application is open. These are deleted automatically once you close your browser or application. Other cookies are 'permanent cookies', meaning that they survive after your browser or application is closed. They can be used by the Service to recognise your device when you visit and use the Service again.
We use cookies to:
The types of cookies used by us in connection with the Service can be classified into the following categories, namely 'essential cookies' and functionality cookies. We have set out some further information about each category, and the purposes of the cookies we and third parties set in the following table.
Strictly Necessary Cookies
These cookies are essential to provide you with the Service and to use some of its features. Without these cookies, services you have asked for, like secure login accounts, would not be possible.
Host | Cookie Name | Description | Lifespan | Cookies Used |
honorofkings.com | OptanonAlertBoxClosed | To provide the cookie law compliance solution from OneTrust. | 365 Days | First Party (OneTrust) |
honorofkings.com | OptanonConsent | To stores information about the categories of cookies the site uses and visitors preference to the use of each cookies category. | 365 Days | First Party (OneTrust) |
Performance Cookies
We use these cookies to record information about choices you have made and allow us to tailor the Service to you. These cookies mean that when you continue to use or come back to use the Service, we can provide you with our services as you have asked for them to be provided. For example, these cookies allow us to:
Host | Cookie Name | Description | Lifespan | Cookies Used |
Honorofkings.com | _gclxxxx | Google conversion tracking cookie | 89 days | First Party (Google) |
honorofkings.com | _gid | To generate statistical data on how the visitor uses the Service. | A few seconds | First Party (Google Universal Analytics) |
honorofkings.com | _ga | To generate statistical data on how the visitor uses the Service. | 729 days | First Party (Google Universal Analytics) |
Advertising and Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Host | Cookie Name | Description | Lifespan | Cookies Used |
honorofkings.com | _ttp | To measure and improve the performance of advertising campaigns and to personalize users’ experience (including ads) on TikTok. | 389 days | First Party (TikTok) |
honorofkings.com | _tt_enable_cookie | To evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | 389 days | First Party |
honorofkings.com | _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx | Google Analytics. | A few seconds | First Party (Google Analytics) |
honorofkings.com | _fbp | To track traffic flow and patterns of travel in connection with the Service. | 89 days | First Party (Facebook) |
facebook.com | fr | To generate browser and user unique ID combination, analyze the performance of conversion funnel used for targeted advertising. | 89 days | Third Party (Facebook) |
tiktok.com | _ttp | To measure and improve the performance of advertising campaigns and to personalize users’ experience (including ads) on TikTok. | 389 days | Third Party (TikTok) |
doubleclick.net | Test_cookie | Test cookie used by Google DoubleClick to check that cookies can be set. | A few seconds | Third Party (Google) |
youtube.com | VISITOR_INFO1_LIVE | A unique identifier to track viewing of videos | 179 days | Third Party (YouTube) |
youtube.com | YSC | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | A few seconds | Third Party (YouTube) |
youtube.com | DEVICE_INFO | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 179 days | Third Party (YouTube) |
youtube.com | CONSENT | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 729 days | Third Party (Youtube) |
We use cookies to make sure you can use the Service easily and enjoy the Service. Some of these cookies are essential and we cannot provide our Service without them. When you use our Service for the first time, we will provide you with a notice which lets you know how we use cookies, why we use them and how you can change which cookies you accept. You have the right to choose whether or not to accept non-essential cookies and we have explained how you can exercise this right below. If you choose to refuse certain cookies or other essential locally stored data, you may not be able to use the full functionality of the Service.
Most devices (in the case of mobile applications) and browsers (in the case of web apps and pages) allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. This lets you control your cookie settings so that you can:
For more information on how to manage popular browsers, please see below. Otherwise you should use the “Help” option in your browser for more details.
You can also view and manage cookie settings in the Cookies Preference Center.
Deleting cookies or similar technologies means that any preference settings you have made on a website will be lost. If you have set your preferences to opt out of cookies, this setting will be lost too, as that information is stored in a cookie. Blocking all cookies or similar technology means functionality on our Service will be lost, as described above. We do not recommend turning all cookies or similar technologies off when using our Service as we cannot guarantee that your experience on our Service will be as good as it could otherwise be.
How to opt out of third party cookie use
If you want to reduce your settings at any time (for example, if you accept all cookies, but later decide you do not want a certain type of cookie) you’ll need to use your browser settings to remove any third party cookies or similar technologies dropped on your previous visit. To opt out of Google Analytics’ use of cookies, a Chrome browser add-on is available.
We will update this Cookie Policy to reflect changes in our practices and services. When we post changes to this Cookie Policy, we will revise the "Last Updated" date at the top of this Cookie Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes when you log in to or use the Service. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies.
If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:
If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.
If you have any questions or comments about this Cookies Policy, or privacy matters generally, please contact us via email at dpo_hok@proximabeta.com.