Advertising Notice

Advertising Notice

Updated: 10 April 2024

Honor of Kings has been developed by Timi Studio. For the purposes of data protection laws, the data controller in relation to your personal data is Proxima Beta Pte. Limited.

Through our App, we collect, store and process the following information to serve you targeted advertisements within the App, carry out data analytics and profiling for ad attribution purposes, to understand how users interact with our advertisements, conduct app performance analytics, provide a personalized experience, allow us to analyze your use of the App, to measure and analyze the effectiveness of our advertising campaigns:

- Ad engagement information: views on ads, ad impressions viewed, clicks on ads, timestamp, device event information, types of ads and the webpage or application form which such ads were displayed, webpages visited

- App engagement information: in-app purchases made, first launch, app opens, app updates, session duration

- Location data: IP address, country/region, timezone and locale setting.

- Device identifiers: IDFA, GAID, vendor IDs (such as AppsFlyer ID)

- Device information: device model, device manufacturer, device name, operating system information, device type, screen resolution, language settings, sensor data, user-agent, browser type, CPU, OS version, timezone, device motion parameters

- Connectivity information: network and connection information, wifi status, network operator, network type (wifi/cellular), mobile network information, carrier information

- Application information: App version, SDK version

- Ad tracking status: Limited Ad Tracking status, ad preferences

- Contact information: name, email address, and phone number and such hashed data

- Event data (for services provided by Facebook): information, such as site visits, app installations, product purchases, information collected and transferred when accessing a website or app with Facebook Login or Social Plugins e.g. the Like button.

- Firebase instance ID, Firebase Installation ID

Please also note that the above information will be shared with the following third parties which provide us the tools and SDKs to deliver advertisements to you, and also allow us to measure and analyze the effectiveness of our advertising campaigns:

- Google (for use within the Google Analytics, Google Ads Conversion Tracking, Firebase SDKs)

- AppsFlyer Ltd

- Facebook

Please note that you may withdraw your consent to your personal information being used for the above purposes at any time.

You can do so by informing us at We will respond to your request within 30 days of receiving your request.